From pre-event preparation to season-long technical partnership. A tyre-centric, data-driven approach to race engineering and vehicle dynamics — for any car, any series, any circuit worldwide.
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Event Engineering Support
Complete trackside or remote engineering support covering car setup, differential settings, fuel calculations and tyre selection. Proficient in McLaren ATLAS, WinTAX4 (Marelli), MoTeC i2, AiM RaceStudio and VBOX. Post-event engineering reports produced outlining key findings, recommended actions and future development priorities.
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Event Preparation & Test Engineering
Pre-event car commissioning, shakedown support and test management. We work with you to establish a structured test plan, prioritise each item and apply a proven methodology to maximise performance gain per kilometre of testing. Systems checks, setup baseline and documentation — so you arrive prepared, not guessing.
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Vehicle Dynamics Consulting
Systematic setup development rooted in tyre physics. Understeer gradient measurement, Pacejka Magic Formula identification from real telemetry, load transfer analysis, ARB and spring rate optimisation. Every change is quantified before it goes on the car — delta lap time predicted, not hoped for.
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Telemetry & Data Analysis
Channel-by-channel session analysis with ApexData. Lap comparison, driver comparison, sector delta, G-G diagram, K_us per corner. We identify precisely where time is being lost and what the physical cause is — not just the symptom. Compatible with WinTAX4, AiM, MoTeC, VBOX and OBD2 data sources.
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Digital Twin & Simulation
We calibrate an ApexSim digital twin of your specific car from real session telemetry — Pacejka coefficients, K_us, roll gradient identified from your data. Then we run systematic setup sweeps and deliver quantified delta lap time predictions before a single change is made at the car. Simulation that earns its place in your workflow.
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Track Day & Road Car Performance
Motorsport-grade analysis for track day drivers and performance enthusiasts. Using the ApexKit telemetry hardware and ApexSim, we measure your car's real dynamic behaviour and translate it into tangible setup improvements. Tyre pressure, geometry, brake bias — every recommendation backed by measured data. BMW M, Porsche, Alfa Romeo, Ferrari and more.
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Concierge — High-Performance Road Cars
For supercar and high-performance road car owners who demand more. We apply motorsport R&D methodology — telemetry acquisition, dynamic analysis, tyre optimisation — to develop bespoke performance solutions for your road car. Track-focused setup, tyre selection, data-driven development. Complete discretion guaranteed.
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Driver & Engineer Education
1-on-1 sessions covering vehicle dynamics fundamentals (Milliken RCVD), telemetry interpretation, debrief structure and the translation of driver feedback into setup decisions. For engineers entering a data role, or drivers who want to understand the physics of their car at a level that genuinely improves their performance.
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Season Retainer
A dedicated technical partnership across a full championship season. Continuous digital twin calibration as the car evolves, monthly analysis sessions, pre-event simulation and priority response between rounds. For teams who want a serious engineering resource without the overhead of a full-time hire.
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